Like acting, sales works best when hidden. This explains why almost everyone whose job involves
distribution—whether they’re in sales, marketing, or advertising—has a job title that has nothing to
do with those things. People who sell advertising are called “account executives.” People who sell
customers work in “business development.” People who sell companies are “investment bankers.”
And people who sell themselves are called “politicians.” There’s a reason for these redescriptions:
none of us wants to be reminded when we’re being sold.
(From Zero to One, Peter Thiel)
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